#BodyBeautiful Call to Action

#BodyBeaUtiful NYC Aug 1 & 2 Call to action

With Supermodel, Emme!

Thank you to our fantastic Co-Title Sponsors: Timberline Knolls and Sierra Tucson.  Your support and guidance allowed our call to action to take place in order to create our Body Image YouTube Series and whatever else comes of it!

EXECUTIVE SUMMARY

Over the past several decades, the beauty ideal as portrayed in the media has increasingly become thinner, while the prevalence of obesity has increased.  At the same time, both the cosmetic surgery and dieting industries have become multi-billion dollar entities and the stigma against obesity has increased.  Research indicates that promoting dieting, fostering negative attitudes towards fat, and pervasive media images of unattainable and unrealistic beauty ideals (most images in the media are air-brushed) are perpetuating body dissatisfaction and eating disorders in men and women.   The current response to body dissatisfaction is to encourage dieting.  This tactic, however, has shown to fail at least 97% of the time.  While diets have shown to be ineffective, the person on the diet somehow ends up blaming themselves instead of the flawed system.  Furthermore, Dr. David Bedrick illustrates that being overweight or even mildly obese does not necessarily pose health risks.  In fact, the impact of yo-yo dieting has more negative health risks than maintaining weight.

The prevalence of dieting and body dissatisfaction has major negative impacts.  Some studies show that 70% of adolescent girls report being dissatisfied with their bodies.  According to Glamour Magazine, 97% of women are cruel to their bodies. Body dissatisfaction has become so common that it is often referred to as “a normative discontent.”  This is particularly alarming as body dissatisfaction is a risk factor for eating disorders.  Additionally, internalized negative beliefs do not lead to positive change.  Instead they are a risk factor for eating disorders.  According to the National Eating Disorder Association (NEDA), eating disorders can have serious health consequences and have the highest mortality rate of any other mental illness.

The internet and social media have become the main vehicle for socializing, marketing, advertising and unfortunately, cyber bullying.  One of the major subjects of cyber bullying is around fat-shaming.  This is extremely alarming as NEDA highlights that as many as 65% of people struggling with an eating disorder say that cyber bullying contributed to their condition.  We are selecting social media as the primary outlet for this project to utilize this vehicle for positive change to help combat the negativity around cyber bullying.

We visualize a world where men, women and children are taught to honor, respect, embrace and nourish their bodies instead of self-loathing and shame which wastes countless hours and hinders endless potential.

KEY LEADERSHIP AND ORGANIZATIONAL CAPACITY

Supermodel Emme and her co-Title Sponsors Timberline Knolls and Sierra Tucson along with her team of interns from Columbia University, Fordham University and Syracuse University will be the primary leaders on the project.  Other leaders include professionals in the field such as therapists, psychologists and doctors treating eating disorders: Evelyn Attia, Sondra Kronberg and Ilene Fishman.  Special Thanks goes to the social media efforts of The National Eating Disorder Association (NEDA), The Project Heal, Endangered Bodies, Model Alliance, and Body Awareness leader Jean Kilbourne

PROJECT DESCRIPTION

On August 1 & 2 Supermodel Emme and her team of EmmeNation interns hit the streets of New York City to ask 50-100 women and men several questions to shed light on the prevalence of poor body image and how it affects the quality of lives. This is going to evolve into a national social media call-to-action #BodybeaUtiful campaign.

The questions include:

1)     How do you feel about your body?

2)     If your body could talk, what would it say?

3)     What would it take for you to embrace and accept your body?

4)     How would your life be different if you fully loved your body?

The interviews will be edited to highlight the key points disclosed into a short media clip that can be blasted virally to encourage others to participate in the dialogue.   The clip will also include remarks of key professionals in the industry.  The purpose of the project is to engage as many people as possible in this critical conversation and create awareness on the depth, severity and urgency of body dissatisfaction and eating disorders. It’s a call-to-action to get others to respond with their ideas on how we can transform the culture so that men, women and children learn to love, accept and embrace their bodies.

CONCLUSION

The cultural obsession with unattainable ideals of beauty along with multi-billion dollar diet and fashion industries, have contributed to the rise of body dissatisfaction and eating disorders.  The issues created have myriad negative effects on the quality of people’s lives.  Our goal is to create a call-to-action media campaign to continue shedding light on this significant topic so that people can fully thrive in their bodies instead of wasting another minute feeling ashamed of their size.